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We believe ideas are solutions to problems. The trick is finding the right problems to solve. We find them by listening to our clients. By using our scientific approach called The Equation to determine how communications can help them solve business problems. Then we put that problem in the center of the bull’s-eye and determine the best way to solve it. Sometimes it’s a public relations solution. Sometimes it’s interactive. Other times, advertising or even word of mouth. Usually, it’s some smart mix of all our tools. But that’s the best part about being an integrated marketing company. Our clients get the best solution for their problem – not the solution that best benefits the agency.