Thinking / Buitoni Combines Traditional and Digital Accounts at Marcus Thomas

Buitoni Combines Traditional and Digital Accounts at Marcus Thomas

Cleveland, OHIO (April 8, 2013) – Nestlé USA has named Marcus Thomas LLC, Cleveland, as both agency of record and digital agency of record for its Buitoni North America brand of refrigerated pastas and sauces.

The selection was based on prior Marcus Thomas work for Nestlé. First-year Buitoni work, to break in June, will focus on digital, including Facebook, Pinterest and Twitter, and on product integration and sponsorships in both print and broadcast media. Budget is undisclosed.

Buitoni North America, the maker of BUITONI® refrigerated pastas, sauces and shredded cheese, is part of Nestlé USA, headquartered in Glendale, Calif. www.buitoni.com

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health and Wellness — with 2012 sales of $98 billion. For product news and information, visit NestleUSA.com or Facebook.com/NestleUSA.

About Marcus Thomas
Marcus Thomas is a $130 million, fully integrated marketing communications agency with 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.