Marcus Thomas is out with a new campaign for organ donation entity Lifebanc. Fronting the campaign, which targets 18-25 year olds, are two 15-second TV spots that aim to illustrate just how easy organ donation can be.
Each spot begins with the sound of typing and is accompanied by text. The first one reads, “You could test the water quality of the Congo River for local villagers. But there are bugs in the Congo River. Really. Big. Bugs.” A second reads, “You could quit your job and volunteer in a third world country. But that requires shots. Lots, and lots of shots.” Each spot ends with “Or you could become an organ, eye and tissue donor at Lifebanc.org.”
Digital banners and printed posters placed on college campuses offer similar choices between difficult and simple means of aiding those in need.
The simple creative is based on the strategic insight that no good deed is easier than registering as an organ donor and is summed up in the campaign’s tag, “Good made easy,” with a checkmark through good's second o.
About Marcus Thomas
Marcus Thomas is a $130 million, fully integrated marketing communications agency with 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.