Bulldog Reporter’s Grand Prize for Digital/Social Communications Campaign of the Year has been awarded to Marcus Thomas LLC for its entry titled "Krylon ColorMaster Challenge: 24 Projects in 24 Hours."
The campaign was also awarded two Gold Digital/Social awards for Best Use of Video in a Digital/Social Environment and Digital/Social Communications Campaign of the Year, plus a Silver award for Best Microsite or Specialized Website.
The ColorMaster Challenge redefined digital and social media, and represented a new wave of content marketing for a consumer product. Rather than rely on big-budget paid media, the campaign leveraged brand-owned media platforms and earned media from public relations, blogger relations and user participation.
The Challenge centered around a live Web event designed to demonstrate the power of the new Krylon ColorMaster spray paint by using the product to complete specific craft and DIY projects within a single weekend.
Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.
Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.
About Marcus Thomas
Marcus Thomas is a $130 million, fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery, and employs more than 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.