Thinking / Programmatic Media– the technology is only as good as the people who wield it.

Programmatic Media– the technology is only as good as the people who wield it.

Marcus Thomas is the largMarcus Thomas LLC's partner in charge of media and connections planning explains how programmatic media work in th is brief video.est agency media buyer in Ohio, and programmatic media is a big part of what we do. But Raphael “Raf” Rivilla, our partner in charge of Connections Planning and Media, thinks many marketers are looking at Programmatic Media as a black magic box, forgetting about the magicians required to extract its power. Raf explains in this brief video.