Programmatic Media– the technology is only as good as the people who wield it.

Marcus Thomas is the largest agency media buyer in Ohio, and programmatic media is a big part of what we do. But Raphael “Raf” Rivilla, our partner in charge of Connections Planning and Media, thinks many marketers are looking at Programmatic Media as a black magic box, forgetting about the magicians required to extract its power. Raf explains in this brief video.