Thinking / Research Textbook Features Marcus Thomas Cases

Research Textbook Features Marcus Thomas Cases

Applications of business research methods by Marcus Thomas are among those featured in Business Research Methods, by Donald R. Cooper (Florida Atlantic University) and Pamela S. Schindler (Wittenburg University), published by McGraw-Hill Irwin. 

The 12th edition of this textbook provides current thinking of all business research topics with a balance of theory and practical application. Marcus Thomas’ research on new moms and moms-to-be, patients and physicians as research subjects, and testing a hypothesis for client Troy-Bilt are among the featured cases in the book.

Jennifer Hirt-Marchand, partner and director of research, and Edwige Winans, associate director of research, collaborated on the featured work.