Sports sponsorship is a big part of how FirstEnergy Corp. supports its brand in six states. Sports is also a timeless metaphor for many of life’s challenges. Capitalizing on FirstEnergy’s purchase of the naming rights to the Cleveland Browns football stadium – now FirstEnergy Stadium, Home of the Cleveland Browns – Marcus Thomas taps the gritty side of sports to shine a light on the team that puts it all on the line for FirstEnergy and its 6 million+ customers – no matter how harsh the competition. The campaign also includes print and digital placements.
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