Work / Pratt & Lambert Website

Doing It for the Do-It-For-Me Consumer

Overview

Project:
Pratt & Lambert Website

Serving the DIFM

Not all consumers in the home and garden category are do-it-yourself consumers. Some just like to pay to have their vision executed. That's the case with consumers of Pratt & Lambert® paints.

Since its founding in 1849, Pratt & Lambert has stood for quality, leadership and innovation in the paint industry. But in the past few decades the brand has become a staple for consumers who have the ability to buy what they want, but don't necessarily have the skills (or time) to do it themselves. This insight drove the redesign of prattandlambert.com.

Because our customer doesn't do it for themselves, they require content from a brand other than how to select paint, how to apply paint, how to paint, etc. What they need is a way to articulate their vision, a way to take their design sense and express it in color. And that's exactly what Marcus Thomas did with the new brand website.

We designed the site to meet the needs of the modern, mobile consumer. We packed it with big, bold imagery because this consumer knows what she wants when she sees it. And we gave her tools to refine her color choices and share them with her contractor.