Work / Key Private Banking Website

Key Private Banking

Overview

Project:
Key Private Banking Website
Client:

Improved experience. Improved performance.

Private banking is all about personal relationships. Oftentimes, a website is the beginning of that relationship, so it's important that the experience reflect the client's culture, philosophy and operating style. That was the goal of this website redesign.

The rich, vibrant imagery, responsive design, clear calls-to-action, new content; revived tone and voice, improved in-site search, and more user-friendly navigation, the Key Private Banking website delivers on that goal and exceeds its targets for pageviews, impressions and click-through, as well as social impressions and CTR.