Humility of Mary Health Partners

Building Community Support in an Environment of Change

CHALLENGE

Ensure the public that Humility of Mary Health Partners’ brand of services would be sustained throughout a new regional network and garner support for the changes among employees and the public.

RESULT

A two-pronged integrated communications strategy focused on employees and the community at large, including news organizations, civic organizations and community leaders. As the changes unfolded, morale remained high among new and existing HM employees. Market share increased for HM, both in the short and long term.

LEARN MORE

E-mail Mark Bachmann for the full case study.