In short, you could say
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“We hang out at the intersection of brand and digital”
Marcus Thomas grew up like most agencies – strongly rooted in brand-building principles. We have a firm grasp on how the four Ps of marketing affect a company’s bottom line. We’re schooled in marketing strategy and consumer insights.
What makes this agency different is that we saw a long time ago that a brand cannot be wholly owned and managed. Or picked up and protected from the outside world. It never could.
In the mid 1990s, that awareness drove us to see how digital strategies and technologies might impact a brand and its constituencies. So we grew our digital DNA. We hired digital natives. We made sure everyone in the agency had a POV on emerging technologies, platforms and social media. And we built a development team that is unmatched by agencies of our size.
Today, Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams into four communities of practice: CPG, B2B, Home & Garden and Professional Services.
But we’re not overly rigid. We’ve learned to get out of the way and let the magic happen.
Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946, and Ira Thomas Associates, founded in Youngstown in 1937. DigiKnow, a pioneering digital marketing and technology firm in Cleveland and Buenos Aires, joined Marcus Thomas in 2011.
Think creatively. Risk intelligently. Work passionately.
Makes a great t-shirt, but it also happens to be our vision statement. We live to find new ways to solve problems.
Same as it’s always been:
Marcus Thomas creates ideas that build the fortunes of our clients.
Inspired thinking. Ask smarter questions, push for innovative
solutions and believe in the power of creativity. Integrity.
Be consistently open and honest. Be true to ourselves and our values. Intellectual capital. Find, stimulate and maintain the best minds. Community. Give back to the communities where we live and work. Healthy bottom line. Be nimble. Be accountable.
Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946; and Ira Thomas Associates, founded in Youngstown in 1937; then in 2011, we acquired DigiKnow Creative Marketing Technologies.
Agency Billings 2013
Agency Staff 2013
140 U.S. + 48 Buenos Aires
3 (Cleveland and Youngstown, OH and Buenos Aires, Argentina)
Dogs in Agency 2013
Thomas and Woodburn, Inc., later known as Ira Thomas (1971), is founded in Youngstown, Ohio.
T&W becomes Meek and Thomas, Inc., serving retail clients like Arby's and Strouss Department Store.
Marcus Advertising is founded by brothers Don and Marvin Marcus in Beachwood, Ohio.
Marcus Advertising begins live telecast of the "Gene Carroll Show," which becomes the longest-running show in local television.
Two big account wins for Marcus Advertising: the Cleveland Browns and the Ohio Lottery. The longevity of these relationships breaks industry records.
Marcus Advertising picks up the Cleveland Indians, Manpower and Benjamin Moore as clients.
Marcus Advertising originates first live Lottery television show in the country.
Marcus Advertising acquires Meldrum & Campbell agency.
Don Marcus is inducted into the Cleveland Advertising Association Hall of Fame and Ira Thomas Associates posts a million-dollar year.
Marcus Advertising acquires Harlan Advertising.
Transition plan is adopted at Ira Thomas Associates, naming Jim Nash, Mark Bachmann, Beth Hallisy and Clare Jones as the new management team.
Ira Thomas Associates Inc. and Marcus Advertising merge to form Marcus Thomas LLC.
Harvey Scholnick is inducted into the Cleveland Advertising Association Hall of Fame.
Marcus Thomas posts first million-dollar month.
Marcus Thomas hires 100th person.
Marcus Thomas acquires DigiKnow, pioneering digital agency with offices in Cleveland and Buenos Aires.
Marcus Thomas is a $145 million, fully integrated marketing communications agency with 188 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. We focus on audience insight, idea generation and alternative delivery. Our research, account service, creative, media, digital and public relations teams are organized in four communities of practice: CPG, B2B, Home & Garden and Professional Services.