Home and Garden

You have to get down and dirty to win in this space.

City folks want to run to the country for quiet on weekends. Country folks want to visit the big city for excitement. All of us want to make our homes the envy of the neighborhood (or condo association or high-rise). The home and garden team at Marcus Thomas takes a deep understanding of the home and garden consumer and uses that persona to formulate strategies that attract, inform, evangelize and engage them – directly or through the magazines, social media, mobile and DIY programming they watch and use – and we make it happen in some of the most unusual ways. 

MARKET NOTE: Marcus Thomas recently completed a study of 2000+ consumers around their habits relative to DIY and DIFM.  Among other significant takeaways, this study indicates that marketers need to adjust preconceived notions about Millennial homeowners and their home improvement habits. To learn more about this study and what it could mean for your business, email or call Mark Bachmann at 216 514 4544.

Related Work

Behr

Suffering from color paralysis? You need the Behr® Color Clinic.

Behr

Go small. Live big. Dream tiny.

Sherwin-Williams

Can your app turn music into color?

Partial Client List

From floor to ceiling and all around the yard, we’ve got deep experience in the complex Home and Garden space.

Craftsman_267x267.png
Krylon_267x267.png
Kichler_267x267.png
Behr_267x267.png
KILZ_267x267.png
Tarkett_267x267.png
SherwinWilliams_267x267.png
FirstEnergy_267x267.png
TroyBilt_267x267.png
GE_276x276.png
KraftMaid_267x267.png
dutchboy_gray.jpg
momentive_gray.jpg
metrie_gray.png
moen_gray.jpg

Insights, commentary and news

Big ideas drive innovation and are essential in engaging customers. That’s why our team is constantly thinking and sharing ideas that can help our clients grow.

Strategy & Research
Conjoint analysis informs new product development, bundling, pricing
Content Marketing
Content marketing isn't a 'fad diet'. It's a life choice
Media, Search & Analytics
The missing piece: getting feedback straight from the source
Strategy & Research
It's time to measure the emotional appeal of creative

More Marcus Thomas Markets

The specialized thinking showcased above may also be found in these market segments.

facebook sharing button Share
twitter sharing button Tweet
linkedin sharing button Share
email sharing button Email
arrow_left sharing button
arrow_right sharing button