With today’s marketing challenges amplified by ad blockers and time shifting, all eyes are on social media influencers. Credible voices uniting eager audiences around a point of passion – and brands or products – with every post, Gram or tweet.
We’ve worked with micro-influencers and mainstream celebrities as content creators, distributors and campaign cornerstones before influencer marketing was even a buzzword. And our strength lies in harnessing the power of today’s influencers to drive meaningful business outcomes.
Executions and results can take many forms. We’ve developed and managed influencer programs driving Millennials to remove their makeup at night using premium cotton rounds, women to think differently about a canned vegetable, and homeowners to forgo free color chips in favor of purchasing paint samples, just to name to a few.
Influencers we’ve worked with, or will someday for the right client, are housed within our agency’s proprietary influencer platform, allowing us to uncover relevant influencers, orchestrate their efforts at scale to most effectively impact purchase decisions, and cost-effectively monitor influencer activities.
Whether for a specific campaign or for ongoing programming, influencer marketing requires a strategy that not only aligns with your brand, but also with the values of your target customers. We can help you create an influencer program that finds balance in this value exchange.
One of the biggest challenges of influencer marketing is selecting the right influencers from the millions out there. Using our proprietary influencer platform, we find the partners best suited to help meet your business objectives.
From contracting and negotiations to managing program fulfillment to reporting on the success of the program, we provide a comprehensive influencer offering, minimizing your hassles and maximizing impact.
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