Performance Optimization and Analytics

There is power in information. And even more power in proof.

Our Take

There has never been a time in the history of marketing where things have been more measurable. The amount of data generated by websites, apps, TV spots, interactive ads and email provides today’s marketer a nearly limitless amount of data to review and analyze.

With the ability to measure so much, CEOs, CMOs and CFOs expect marketing to be fully accountable. But of course the media headlines about big data and measurability often oversimplify what is a very complicated task. Having piles and piles of data doesn’t make it useful in and of itself. To make data useful, you need strategy, organization and analysis. That’s what we do.

Our experienced team of data scientists can help you with planning your complete marketing measurement infrastructure, conducting performance and attribution analysis and constructing dashboards to deliver actionable data. Our team was among the first 50 in the world to earn the coveted Google Analytics Certification, but we are comfortable with most analytics platforms. 

Competency

Designing the Measurement Environment

With hundreds, maybe thousands, of marketing and measurement technology options in the market today, how do you chose the right mix? Our years of experience with the industry’s top tools, along with some secret ones we’ve found, allow us to build the right mix of tracking, reporting and analysis to fit your situation.

Funnel Management

Measurement starts before a single ad is designed or a landing page is built. Your KPI must to work together to create a comprehensive environment for activation across all your channels. Our strategy and measurement process ensures that all touchpoints are working together to deliver business outcomes.

Campaign Performance Monitoring and Management

Today’s marketing campaigns have more levers to adjust and optimize than ever. Our media, analytics and strategy teams work seamlessly to adjust and optimized every impression, click and activation to deliver the best performance possible. Through real-time dashboards, automated scripts and the human touch that brings it all together, we always know what’s working and where to spend the next dollar.

Website Performance Monitoring

We’ve been building websites for over two decades, but are they still a relevant channel for modern marketing? When it comes to ecommerce, lead generation or product research, they absolutely are. And if they are relevant, you need to get the most out of them. With thorough tracking via Google Tag Manager and ongoing analysis by certified experts, we will ensure that your website is delivering at its highest potential.

More Marcus Thomas Solutions

While you're here, you may as well explore our capabilities in these other areas.

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