There’s an art to the science of marketing research, answering the questions of who, what, when, where and why people relate to products, services and brands.
Our research community of practice uses frontline experience, inspired ideas and state-of-the-science analytics to develop, plan, implement and optimize marketing strategies – or better said, to provide the insights needed to solve problems for our B2C and B2B clients across our agency’s core categories.
Curiosity permeates who we are and what we do. To each engagement, we bring divergent interests, inquisitiveness and, above all, an ability to collaborate and share ideas with our clients. This stems from who we are as individuals – anthropologists, research geeks, trendspotters, writers, storytellers and thinkers.
Explore and test creative concepts, messages and claims to maximize and optimize in-market effectiveness.
Identify and test new product innovations to determine optimal positioning and pricing.
Identify and visualize buyer journeys to determine relevant marketing content and touchpoints to maximize communications effectiveness.
Identify, segment, size and prioritize a brand’s most valuable consumers, developing personas based on consumer insights.
Quantify and determine the drivers of brand equity to develop marketing strategies that build and differentiate.
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