Strategic Planning

The smartest strategic planning looks backwards, not forwards.

Our Take

Our strategists are unabashed backwards thinkers. We believe intelligent strategic planning first focuses on the end – the ultimate goal or desired end state. Then, it maps out the critical path to reaching that goal and the essential steps along it. Our strategic planning is ruthless. We discard strategies and ideas that may be innovative or exciting but will move us off the critical path. And those that are simply a waste of scarce resources. 

Backward-thinking also gives us a distinct perspective, allowing us to see things that others may miss. We ask the questions others haven’t thought of – you know, the ones that cause you to wonder why you hadn’t thought of that before or make you rethink your thinking. We then weave together the strategy – best thought of as a series of inter-related actions that bring us to the goal. No wasted motion, no missing parts. Just success. Backward thinking may just be what your future needs. 

Competency

TRU BRAND STRATEGY

Crafting brand positioning that is True to who you are, Relevant to your audiences and Unique in the market – and brand portfolios that optimize your most valuable assets – your brands.

COMMUNICATIONS PLANNING

Developing highly integrated marketing communications strategies that help brands deliver real value – not just marketing messages – to consumers at each stage of the buyer’s journey.

NEW PRODUCT INTRODUCTIONS

Guiding clients through the research, analysis and strategic planning that helps ensure new products are successfully birthed and enjoy healthy growth.

INSIGHT-DRIVEN COMMUNICATION FORMATION

Using research and intuition to shape insights that give voice to your customers and spark truly innovative communications solutions.

Related Work

There are other cases that demonstrate our work in this specialty.

Troy-Bilt

When "won't let you down" really means something.

Troy-Bilt

A grass-roots DIY show drives 7.5% sales lift.

Okamoto

First condom ad designed to make you less excited.

Libby's

Can your superfood do this? #Pumpkincan

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More Marcus Thomas Solutions

While you're here, you may as well explore our capabilities in these other areas.

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