Strategic Planning

The smartest strategic planning looks backwards, not forwards.

Our Take

Our strategists are unabashed backwards thinkers. We believe intelligent strategic planning first focuses on the end – the ultimate goal or desired end state. Then, it maps out the critical path to reaching that goal and the essential steps along it. Our strategic planning is ruthless. We discard strategies and ideas that may be innovative or exciting but will move us off the critical path. And those that are simply a waste of scarce resources. 

Backward-thinking also gives us a distinct perspective, allowing us to see things that others may miss. We ask the questions others haven’t thought of – you know, the ones that cause you to wonder why you hadn’t thought of that before or make you rethink your thinking. We then weave together the strategy – best thought of as a series of inter-related actions that bring us to the goal. No wasted motion, no missing parts. Just success. Backward thinking may just be what your future needs. 



Crafting brand positioning that is True to who you are, Relevant to your audiences and Unique in the market – and brand portfolios that optimize your most valuable assets – your brands.


Developing highly integrated marketing communications strategies that help brands deliver real value – not just marketing messages – to consumers at each stage of the buyer’s journey.


Guiding clients through the research, analysis and strategic planning that helps ensure new products are successfully birthed and enjoy healthy growth.


Using research and intuition to shape insights that give voice to your customers and spark truly innovative communications solutions.

Insights, commentary and news

Strategy & Research
Conjoint analysis informs new product development, bundling, pricing
Strategy & Research
Don’t be fooled by consumers on social media
Strategy & Research
It's time to measure the emotional appeal of creative
Media, Search & Analytics
Sponsorship POV: it’s time to expect more from your sponsorships

Do you want to learn more?

We want to hear from you.

* Required fields.




New Business

Mark Bachmann

(216) 514 4544

Web & Application Development

King Hill

(216) 285 2849

facebook sharing button Share
twitter sharing button Tweet
linkedin sharing button Share
email sharing button Email
arrow_left sharing button
arrow_right sharing button