Okamoto

First condom ad designed to make you less excited.

Okamoto .004 condoms are among the world’s thinnest condoms. But this isn’t a claim we can prove using facts. In addition, the world of condom advertising is filled with spots saying “Our condom is so thin it feels like nothing.” As if the problem wasn’t tough enough, we had a tiny budget. So we decided to issue a warning: “So thin, you’ll need to think of something else.” And that’s where we broke some new ground. 

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