Akron Children's Hospital: Own your medical care.

This campaign uses real stories to demonstrate Akron Children’s Hospital's commitment to engaging patients and parents in their healthcare decisions. 

The ad campaign, which launched in multiple phases in 2015, is further supported by digital component with advice-driven content – not your typical medical counsel from doctors, but from parents and patients, with answers to the questions you don’t always ask doctors. It’s what kids and parents facing medical challenges want to see and hear, and it’s coming from the people who understand.