Warranty is a top-three feature consumers consider when making a lawn mower purchase. Yet there is complete parity across manufacturers. So we broke the category norms and reimagined the warranty, allowing Troy-Bilt® to live up to its brand promise of dependability 100% of the time, even when its products don’t.
Introducing the Won’t Let You Down™ Guarantee: If you buy our mower and it lets you down, we’ll cut your grass until it’s fixed.
By looking at the consumer journey, we identified a moment that could be enhanced for our customers. Creating this branded utility delivered a better experience for current customers, that helped to drive future consideration and generated a double-digit sales lift over the previous year. Over 80% of surveyed participants said that the Guarantee was important in their decision to purchase a Troy-Bilt mower, and more than 60% of new owners were very likely to buy from Troy-Bilt again