Troy-Bilt

When "won't let you down" really means something.

MT-Slider_1680x1000_WLYD_site.png

Warranty is a top-three feature consumers consider when making a lawn mower purchase. Yet there is complete parity across manufacturers. So we broke the category norms and reimagined the warranty, allowing Troy-Bilt® to live up to its brand promise of dependability 100% of the time, even when its products don’t. 

Introducing the Won’t Let You Down™ Guarantee: If you buy our mower and it lets you down, we’ll cut your grass until it’s fixed. 

By looking at the consumer journey, we identified a moment that could be enhanced for our customers. Creating this branded utility delivered a better experience for current customers, that helped to drive future consideration and generated a double-digit sales lift over the previous year. Over 80% of surveyed participants said that the Guarantee was important in their decision to purchase a Troy-Bilt mower, and more than 60% of new owners were very likely to buy from Troy-Bilt again

Related Work

Troy-Bilt

A grass-roots DIY show drives 7.5% sales lift.

Troy-Bilt

Innovative product requires innovative marketing.

Dexcom

Dexcom "Rant" airs on Super Bowl LV

facebook sharing button Share
twitter sharing button Tweet
linkedin sharing button Share
email sharing button Email
arrow_left sharing button
arrow_right sharing button